A business that serves society: pledging 1% for the planet

by | Nov 30, 2020 | Articles

Award Force is focused to succeed and grow by offering a product that fulfills an unmet need for our clients– one that is better than the alternatives. But that alone is not success. 

We live and function interdependently with our communities but dependent on finite resources. Joining the dots, we serve our people, community and environment. All businesses should. Sadly, the last few decades are marked by a neoliberal ideology that uses business to accumulate massive wealth in the hands of a few, at the cost of society and the environment. 

But at Award Force, we want to do our part to do more– to be a model of a business that serves society.

Profit is a crucial component of this intent. Business income sustains the business, pays our salaries and supports us. It also facilitates sustainable growth, increased salaries, charitable donations, profit share bonuses, paid community service and new and greater initiatives to serve our society.

That’s why we are part of the Pledge 1% movement, which encourages organisations to give 1% of equity, time, product or profit.

What is Pledge 1% and what does this mean?

Pledge 1% is a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. The movement boasts an impressive roster of entrepreneurs, executives, founders and companies who have pledged to improve their local communities.

There isn’t a fixed expectation of what our pledge must be, and 1% is only a starting point. Our pledge aligns with our values and is an expression of our intent. Until now, our pledge focus over the last two years has been a donation of profit. In 2020, we have given 3.5% of net profit to environmental and nature conservation charities––in line with our values for a more sustainable planet. 

And on GivingTuesday, the annual global giving day where people around the world are encouraged to give back to their communities, Award Force is encouraging our team members to go out and plant a tree in their many locations across the globe. Making the world greener one tree at a time. 

Our pledge can and will change over time as the business is able to support greater initiatives, and as we grow and scale our programs.

Learn more about Award Force and our sustainability commitments

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