“If you want to run high quality awards you have to have a brilliant system in place.”
Mark Hollands, CEO, The Newspaper Works
“The Newspaper Works is a not-for-profit industry group that represents newspaper publishers in the Asia-Pacific region. It has a participant base consisting of more than 1000 newspapers and websites across the region. This includes the majority of newspapers in Australia and New Zealand, as well as most English-language newspapers in South-East Asia and the South Pacific.
Our industry group seeks to connect its members and with the world’s best industry practice through an exceptional program of events and information and to promote awareness and understanding of newspapers within the community. With nearly 16 million readers in Australia every week, our members’ journalism continues to make vital contributions to society and democracy. In recognising these contributions, The Newspaper Works includes Awards such as the ‘Newspaper of the Year Awards’ as well as the ‘Advertising & Marketing Awards’ among its significant activities.
Our technical partner of choice for our awards is Award Force. I was impressed from the outset with the cultural synergy and mutual empathy between our organisations. If you want to run high quality awards you have to have a brilliant system in place. It needs to be easy to enter, easy to judge and easy to audit. These are the three elements that make the process and entrants confident in the process, and generally satisfied with the outcome.
Award Force has built a robust system with a core structure that we trust while remaining flexible for our needs. This trust aspect is critical especially after I used another company who left the automation process until the last minute, causing considerable stress. One never likes to bet an entire awards on whether a system works or not, but the reality is that you have to. With Award Force I am confident we have a fail-safe system. Our member stakeholders deserve no less. We have noted increasing entries, far fewer queries and issues because of the system. This also benefits members’ confidence in our own organisation in terms of trust and brand value.”