Constantly innovating
“There has to be a better way!”
Back in 2012 we were hearing stories from people we knew, entering, judging and managing awards. They were all saying the same thing— “There has to be a better way!” We listened. Then set out to solve all the problems, and heal the pain we were hearing.
We started with users as the foundation, and the theory that if entrants have a good and easy entry experience, they’ll create better entries (and maybe more of them). And the understanding that VIP judges are short on time (and patience). They have important stuff to do— so we better make the judging experience efficient and enjoyable for them.
Having built and successfully piloted a couple of prototypes, we went on to launch Award Force software-as-a-service. With an international team and outlook, and enthusiasm to help our clients discover “the better way”, we quickly won clients worldwide.
We’ve been focussed on operating our bootstrapped business to be financially sustainable, growing by reinvesting profit. Our company is independent to this day, with no outside funding. We’re not spending time and energy courting investors and raising rounds, but on continuously improving and innovating our products and our 5-star service.
Find out more about Creative Force, the company and team behind Award Force, and makers of software to recognise excellence.
The company
- Clients across Australasia, Europe, Americas, Middle East, with multi-lingual interface
- Known for ease-of-use, great design, fantastic support
- We are a passionate team, driven by high standards, and committed to ongoing innovation for our clients
Sustainability
Running our business sustainably is a high priority for us. We offset all our carbon emissions through tree planting with Greenfleet, who have planted more than 9 million trees since 1997.
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The team

Richard
Managing Director
Australia

Craig
Growth Director
South Africa

Diya
Client Success Director
England

Kirk
Technical Director
Australia

Rachel
Product Manager
Scotland

Alejandro
Engineering
Australia

Alex
Client Success
United States

Ben
Client Success
Australia

Carl
Client Success
Australia

Cil
Client Success
Australia

Clément
Marketing
France

Dakota
Operations
South Korea

Debbie
Marketing
South Africa

Dimitrios
Engineering
Greece

Doug
Client Success
Australia

Eyal
Engineering
Italy

Fabi
Engineering
England

Gabriela
Client Success
Canada

Ignacio
Engineering
Switzerland

Irving
Engineering
Japan

Jamie
Operations
Malaysia

Jeremy
Client Success
United States

Joséphine
Client Success
France

Karen
Client Success
Denmark

Kanishka
Engineering
Sri Lanka

Kevin
Engineering
Philippines

Leny
Operations
Philippines

Lindsay
Marketing
Northern Marianas

Liz
Operations
Australia

Luke
Sales
Canada

Marco
Client Success
Mexico

Michael
Sales
United States

Narelle
Sales
Mexico

Nicholas
Sales
Australia

Nicolas
Engineering
Argentina

Rachel J
Sales
England

Rafał
Engineering
Poland

Rhenan
Sales
Philippines

Roxana
Marketing
Romania

Sean
Client Success
England

Sławek
Engineering
Poland

Thanos
Engineering
Greece

Tharindu
Engineering
Sri Lanka

Zoë
Sales
France