Startup programs, managed 

 Create a great experience for your community of applicants and evaluators 

AF G2 badges spring 2022

Award Force is award-winning cloud software for incubator, accelerator, VC and funding programs to manage application, evaluation and award of outcomes, online. Designed for performance and function, it’s fast, secure and a great experience for applicants, evaluators, and managers.

Good decisions

Good evaluation makes for better decisions and best investments. Startup program evaluators will love how fast and smooth it is to evaluate applications with Award Force.

Grow your program

Increase the volume and quality of program applications, with features designed for outstanding integrity and results.


Boost confidence and discard stress, you’ll be in good company using our reliable and secure software that performs under pressure.

Visibility + control

Deliver the right outcomes time-after-time with flexible configuration options and management tools at your fingertips.

Save time, save money

Free up your time to focus on making your program the best it can be thanks to reduced admin and support effort.

You look good

Distinguish your startup program with a friendly, intuitive system in a beautiful design that’s a joy to use.

Award Force
for startup programs:

  • Incubator program intake
  • Accelerator program intake
  • Venture capital pitching
  • Pitch competitions
  • Hackathons
  • Funding program applications
  • Research funding applications
  • Innovation challenges
  • Startup prizes

Trusted by world leading organisations to recognise excellence

Awards management clients


Managing your startup program online is actually fun with Award Force.

See how your program is tracking at any time, with powerful real-time reporting tools which help you provide the required information to your stakeholders with minimum fuss.

Award Force helps you streamline your administrative processes and reduce support calls from applicants and evaluators so you can focus on making your startup program the best it can be.

You’re in control

  • Make system configuration changes directly
  • Easily themed to suit your brand
  • Flexible configuration for your unique program needs
  • Life cycle management: planning, applications, evaluation, award outcomes, close-out
  • Real-time reporting and export of filtered data sets
  • Easy to track progress at any time
  • Full database of all users
  • Native integration with Salesforce for two-way data exchange
  • Exports and bulk downloads
  • Support when you need it
  • Yes, it’s actually fun!

See feature list for more detail.

I organise a startup pitching competition and use AF for startups to register and judges to evaluate. It makes my work easier and allows me to save lots of time. The customer support team is always available and happy to help, the training was very clear.”

Anne Perego


Award Force provides an intuitive environment for applicants to create and submit their incubator, accelerator or funding application quickly.

With Award Force your applicants have freedom to edit and refine their application right up until your deadline, even after submission.

Easy for the applicant

  • Easy, fast registration
  • Auto save as you go
  • Changes after submission
  • Intuitive application process, no training required
  • Easy application into multiple program categories
  • Preview application, download PDF record
  • Award-winning system design

Great for you

Features to deliver the outcomes you need

  • Unlimited applications
  • Track volume and completion status
  • Easy notification and broadcast communication with applicants
  • Flexible configuration of program categories and criteria
  • Configurable review workflow
  • Any file attachments, unlimited size

See feature list for more detail.

Evaluate  /  Decide

Award Force has a powerful suite of evaluation tools that can be configured to suit your evaluation process, and to make good decisions.

With four different judging modes, the ability to configure multiple sequential or parallel evaluation stages, and options such as criteria weighting— the Award Force judging suite gives you ultimate control to configure your evaluation process quickly and easily.

Independent evaluators are highly valued contributors to startup programs. We help you be considerate of their time by providing a clear, easy to use way of reviewing, evaluating applications and leaving input.

In person evaluation? Award Force is tablet enabled so your evaluators can easily access application information and evaluate on the spot.

Evaluator’s view

  • Evaluators only see applications assigned to them
  • Easy to use, no training required
  • Each application is all on one clear page, no clicking back-and-forth
  • Options to share scores and comments
  • Easy to track evaluation status
  • Tablet enabled evaluation is great for in-person evaluation panels
  • Slideshow view for group evaluation of visual material

Your view

  • Powerful configuration of evaluation process and panels
  • Built-in acceptance of confidentiality agreement for evaluators
  • Scoring audit matrix provides visibility and confidence in score breakdown
  • Real-time evaluation leaderboard with scores + comments
  • Visibility of evaluation progress
  • Easy communication with evaluators
  • Manage shortlist, through finalists to award of results

See judging suite feature list for more detail.

The product is very comprehensive, but the most valuable part of Award Force is the incredibly hands-on and knowledgeable support team. They helped us build out our processes even though we are not their average customer. We currently use the platform to manage startup applications and investors, who act as judges of the startups. The team is always readily available and answers within a few hours (usually minutes) for any questions that come up.”

Dina Khattab
Read the full testimonial

Save time, boost productivity. Award excellence.